Freshco is an LGBTQ and woman owned facilities maintenance and construction company whose clients include major brands like The Gap, Apple, Sephora, Louis Vuitton and more. Their digital channels were in need of media that better conveyed their personality, leadership in the industry, culture and mission: to change perceptions around "blue collar" careers. We unified their social, website and internal communications with a more cohesive aesthetic, and super-charged their video content with fresh, fun and people-focused stories.

CASE STUDY

Before 

After 

REELS

What does 🏳️‍🌈 Pride mean to you? 

A Pride month message from HGTV host Mandy Rennehan and her partner Lauren Ferraro. 

Fashion Rx

Fun transitions reel showing Dr. Omodele Ayeni's favorite outfit to wear every day.

Santa's Special Delivery

AARMY x Teri Rosenthal

A fun promo introducing the latest fat-burning, muscle building treatment from BTL Industries

Introducing AARMY's on-demand fitness app with Cotidien Activewear founder, Teri Rosenthal.

INDUSTRY SPOTLIGHT

Over the years, we've collaborated with some of North America's premier plastic surgeons, dermatologists, med-spas, as well as pharmaceutical and medical device companies. From stunning video productions and photography sessions, to evocative magazine articles that highlight patients' journeys and outcomes, to buzz-building industry pop-ups, every concept is strategically conceived and curated to appeal to patient's sensibilities and needs.

We typically start our work with an in-depth examination of the entire engagement cycle with the practitioner or brand—from a person's initial encounter during a web or social browse, right through to the intricate details of their experience within the clinical waiting room. This holistic approach helps us infuse every interaction with purpose: directly guiding patients towards feelings of confidence, desire and trust in the practitioner, their services and products provided.

We have a proven content recipe that will not only establish your authority in the aesthetic space, but will also help your brand resonate profoundly with patients.

Work we've done for aesthetic brands and MDs:

  • VIDEO INTERVIEWs
  • treatment videos (clinic & O.R.)
  • patient testimonials (video)
  • clinic video tours
  • photography (editorial/portraits/ business/clinical/ lifestyle/ staff)
  • hardcover photo books
  • branded magazines
  • print materials (posters, banners, counter cards, window decals)
  • social media management
  • influencer campaigns & partnerships
  • PR & Events
  • WEBSITE DESIGN & MANAGEMENT
  • REPUTATION MANAGEMENT & SEO
  • COPYWRITING (EDITORIAL + BLOG)



LIKE WHAT YOU SEE?

Let's figure out how we can give your brand purpose,

and a pulse.

follow along

Our business journey,  + some insight, industry spotlights, behind the scenes, and probably some cute dogs? Let's see where this goes...

Where it all started →

This might get crazy →

Bizz buzz bzzz bzzz →

@HRTBT_CREATIVE